by PlayerRep on Thu May 15, 2008 9:05 am
Here's a quick look at sources of additional revenue at the I-A level:
1. Ticket sales. This could result from: more tickets sold per game, which would require a stadium expansion; more games, which is not going to happen (in fact, the number of home games would go down); and higher ticket prices.
In I-A, where there are now 12 games and no playoffs, most people seem to speculate that UM would probably have 6 home games. In the past 8 years, UM has averaged 8.5 home games. Of those, 6 or 7 have been regular season each year. There is much less ticket revenue for playoff games.
At present stadium size and ticket prices, overall ticket revenue would drop significantly at the I-A level. This would be a big hole for UM to offset.
I believe there would be a significant risk in eventual loss of ticket revenues if attendance started dropping due to continued poor win-loss records.
2. Corporate Sponsors. I don't know how much might be obtained from corporate sponsors, but I don't think Montana has a huge number of potential corporate sponsors (like Boise), and I would think the athletic dept has already contacted many/most corporate sponsors. I also wonder how much corporate sponsors would care about I-A as opposed to I-AA. A more concerted effort to tap corporate sponsors would presumably yield some positive results.
3. Local Business Support. I assume most local business support would already be close to maximum, but maybe there are some who would be more interested in contributing to I-A.
On the other hand, I can't imagine that hotels, bars, restaurants would be introduced in reducing the number of home games by an average of 2.5 per year. This would have a big negative impact on their businesses, as well as the Missoula area economy.
4. Student Fees. I assume that student groups would generally oppose increase student fees. UM's student fees are relatively low, though, is my understanding.
5. Sales of Grizware. While this could go up at the I-A level, I assume the reduction in the number of home games would offset the increases to some extent.
6. Concessions/Parking. Whether this goes to the athletic dept or the university, this would presumably drop considerably due to 2.5 fewer home games. This could go up some if the stadium were expanded and attendance increased. However, I can't imagine that stadium expansion would be able to offset the loss of attendance at 2.5 games.
7. Increased GSA and Individual Donations. This could increase to some extent, but I believe there's a risk that it would eventually decrease due to a poorer, or much poorer, team record. Note that increased ticket prices might have a negative impact on GSA/individual donations.
8. Increased Support from Big Hitters. This is a potential source of some revenue, but if they don't support the move, then they probably won't increase donations, and may even decrease donations.
9. Conference Revenue. Eventually, there would be conference revenue from tv, bowl games, etc. This would not start until the move occurred, or a few years later. Some conferences impose a buy-in, as well as a phase in. In years that a Boise or Hawaii went to a big bowl game, there were be a good chunk of money to share. However, I see this as the exception not the rule. I don't think there's nearly as much conference revenue out there on a consistent basis, as some of you seem to. However, I am not up on this subject.
10. Away Game Fees. I assume there's some net revenue in this category. However, I assume that home-and-home series don't net any revenue over a two-year cycle. Thus, I assume only one-off away games, and one-for-two series, would net significant games fees.
11. Bowl Fees. If the team qualifies for a bowl game, I assume there are some fees. I don't know what the lesser bowl games pay.
12. I suppose I may have missed some sources.
13. I don't see huge chunks of additional revenue in these sources, particular taking into account the loss of home game revenue. I also note that additional funding has to start a number of years prior to the move, to fund various expenses, including likely facility expansion--for existing sports and new sports.