Weber State's New Logo

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chris
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The Weber State University Athletic Department introduced a new look Friday, creating a fresher, more marketable logo as part of a re-branding effort for Wildcat Athletics.

Weber State Athletics brought together a committee from various areas of the WSU campus and community to come up with a new look, which will benefit all 16 NCAA athletic programs and will create unity across the department and university.

“We are excited about this new logo and new look for Wildcat Athletics,” said WSU Director of Athletics Jerry Bovee. “This new approach gives us greater flexibility in branding Weber State Athletics in a variety of different platforms. This is a fresher, more marketable look that will assist us to create consistency in marketing Wildcat Athletics.”

The re-branding campaign includes a primary mark with secondary marks and new word marks. The primary logo features the Wildcat head with a new look color scheme, featuring a darker purple as well as gray and white. Other secondary marks include the Cathead with paws and the paw alone. Other custom word marks add to the flexibility of usage.

New standards for proper usage of the logo have also been implemented with the help of WSU University Communications and WSU Campus Stores.

The shield has been dropped from the primary mark offering others options both digitally and in creating new apparel.

“The idea was to keep the same basic Wildcat while updating the look in an effort to give options with color and different backgrounds,” Bovee said. “This will allow for the use of different color schemes in connection with the new logo.”

The athletic department plans to begin using the new logo immediately in digital form and on uniforms that were planned to be replaced this season and will transition to the new look over time as facility upgrades occur. Fans will begin to see the new look on apparel soon at the Weber State Campus Stores and retail outlets carrying WSU apparel.

“Weber State Campus Stores is proud to partner with Weber State Athletics in this new re-branding effort,” said Brad Beazer, Assistant Director of Retail Operations for Campus Stores. “This is an exciting new logo and branding effort and we’re happy to be a part of it and look forward to supplying new Wildcat Athletics merchandise.”
Thoughts?
grizpsych
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griz4life
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The paw isn't much, but the cat is OK. There's only so much you can do with a purple cat without making it look like a Hanna Barberra character.
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BWahlberg
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That might just be the cutest mascot/logo I've ever seen
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chris
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Here is a full tear sheet of all the new versions of the logo

https://www.nmnathletics.com/pdf8/84569 ... EM_ID=8600
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jagur1
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8 year old Girls all over this country will now be Wildcat fans.
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mtgrizrule
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Sorry, but the new logos stink.
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JBS
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Looks like Pedo Bear
HighLineGRIZ
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When your mascot is a cat and your color is purple, it's going to be pretty tough have an intimidating logo. You can do a lot more with marroon and a grizzly bear... :)
ALPHAGRIZ1
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JBS wrote:Looks like Pedo Bear
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yellowstone60
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not much ya can do with a cat, a cat is a cat is a cat........meow..... :sleep:
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Gaeilge1
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I really don't see much of a change in the first one. The second one is a change but I'm not sure its for the better.
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EverettGriz
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I think the cat in the middle has a trademark infringement case....
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poiuyter
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Now that is a kitten or pussycat. It looks so cuddly and not something that should be feared.
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BWahlberg
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It could always be worse - you could have Central Washington's new logo:

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