Weekly report that goes from Portland State to the City of Portland on the use of Providence Park reveals that the Vikings sold only 809 tickets to last Saturday's home game.
Sales from the Northern Arizona loss netted only $15,000 in revenue, per the report, for a game with an announced crowd of 4,083.
I've long been on record that the PSU program hasn't been properly marketed. The "win a free car" and "earn a turkey" promotions have a minor-league baseball feel. On Saturday, the Vikings had Takeru Kobayashi, a world-champion competitive eater, scarf down two cheese pizzas in just two minutes.
This is amateur hour at its finest.
Oregon has done a terrific job marketing itself as cutting-edge and innovative. Oregon State is busy connecting with its core values. But PSU is just fumbling along, rudderless right now. Athletic director Torre Chisholm resigned effective Oct. 1 after trying, with futility, to get some traction on campus.
David Hersh, who has a lucrative agreement with Portland State tied to ticket sales and marketing, is absolutely the wrong guy for this program. He came to PSU with the blessing of well-intentioned boosters, and not Chisholm. That's obvious. But what Portland State needs is a shrewd leader in the athletic department who can market the programs and connect deeply with football fans and citizens.
I wonder, too, on a more fundamental level, if Portland State even knows what it is. It has a huge alumni base, and fails on so many levels to connect with those former students. Those who work on campus present stories of a fractured campus, and the recent call from university administration for the football program to be self sufficient has further fostered an, "It's everyone for themselves!!" mentality.
Football, self sufficient?
Sure.
Not a problem given that it plays a handful of payday games, getting its teeth kicked in for a $500,000 check. But if football decides to keep that revenue instead of depositing it into the athletic department account, where does that leave the rest of the campus? Also, the university president isn't just asking football to carry its own water, he's placed that pressure campus-wide.... the costs are being passed on, around campus... so guess what happens when the catering department is hired to cater an event on campus?
PSU is gouging itself.
Now, 809 tickets sold? Yikes.
The Vikings are 2-5 overall. They've lost two straight. They're not drawing, even when giving away two-year leases for cars. Hersh and his "C-Level Marketing" are sure to blame football coach Nigel Burton for his failure to sell tickets. And as much as a winning program would help sell tickets, I think the entire philosophy is flawed.
Portland State's alumni base: 156,000 and growing, 65 percent of which reside in the Portland metropolitan area.
(Vote on why you think PSU isn't selling tickets.)
PSU needs to get onto inviting all of its tens of thousands of alumni to buy back into the campus that educated them. It needs to foster a sense of pride on the Park Blocks. It needs to do better, sure, in winning more football games, but it also has to stop acting like it's a minor-league baseball operation.
Hersh longs for the Pokey Allen days. He wants a coaching personality that can throw meteors in people's yards and help generate excitement. But I'd ask then, what would PSU need a marketing company for if the coach was doing the work?
Just get back to being a place people want to be involved with. Use smart, targeted, marketing. Reach out to your large alumni base. Create a sense of pride. Because the current model is a disaster.
809 people are apparently on board, anyway.
--- @JohnCanzanoBFT