Good questioin and topic.
Most of the articles I'ver read, like the below linked Fortune article, say that it won't be a big deal and that Nike had analyzed all of this before they entered into the Kaep deal.
"Nike's Stock Fell 3% on Colin Kaepernick's Endorsement Deal. Here's Why Investors Will Shrug It Off"
"Even with Tuesday’s decline, Nike’s stock is up more than 50% in the past year, and up 134% in the past five years. Investors will sit back during a controversy, but they never want to sit out a bull rally."
http://fortune.com/2018/09/04/nike-stock-market-buy-sell-kaepernick-boycott/
Two more reasons UM should remain in good stead with Nike. These two grew up in MT and went to UM.
"ERIC SPRUNK: CHIEF OPERATING OFFICER
Eric Sprunk, NIKE, Inc.’s Chief Operating Officer, leads NIKE’s manufacturing, sourcing, technology, procurement and demand and supply management organizations. He also oversees the company’s robust and innovative supply chain. As COO, Sprunk closely focuses on Nike’s critical capabilities, connecting internal functions under an integrated Global Operations team. This structure also gives Sprunk oversight of an Office of Workplace Design and Connectivity, which aims to create physical environments for the company that unlock continued innovation and creativity.
Sprunk spent seven years as an executive at PricewaterhouseCoopers LLP before joining NIKE in 1993, working in a variety of senior financial, commercial, product and global-management roles. He is a graduate of The University of Montana."
John G. Connors
Mr. Connors, 59, a director since 2005, is a partner in Ignition Partners LLC, a Seattle-area venture capital firm. Mr. Connors served as Senior Vice President and Chief Financial Officer of Microsoft Corporation from December 1999 to May 2005. He joined Microsoft in 1989 and held various management positions, including Corporate Controller from 1994 to 1996, Chief Information Officer from 1996 to 1999, and Vice President, Worldwide Enterprise Group in 1999. Mr. Connors is currently a member of the board of directors of Splunk, Inc. and privately held companies Chef, Inc., Motif Investing, Inc., FiREapps, Inc., ICERTIS, Inc., Tempered Networks Inc., Azuqua, Inc., LiveStories Inc., KenSci Inc., the Washington Policy Center, and the University of Washington Tyee Club."
Sprunk's son was the UM starting center the past several years. Connors' three sons are recruited by the Griz, and one played at UM for a year. Both have been large UM donors, including for athletics.