mtgrizfankb said:
horribilisfan8184 said:
mtgrizfankb said:
considering white middle aged or older is nike's smallest client base, they will be just fine. you know how much R&D when into this AD before they decided to create it. It was a calculated risk and they chose to do it. Nike's biggest client base group is non-white 30 and under...I think they understand whats going on.
I did find a Bloomberg Article which says 65% of Nike's "customers" are 35 and under, but nothing that says 65% are non-white. What I do know is that the people being dismissed as not in the primary demographic are the one's paying for their snowflakes' purchases. If parents say no more Nike, it will translate to a hit to its sales in this primary market area as well as the over 35 demographic. Everybody thought the NFL viewership drop would be a dip. Most forecasters now agree the drop this year in viewership will be another 10% over against last year's depressed figure. All that has changed is the "pundits" are now trying to attribute the drop in viewership/attendance to things other than national anthem theatrics.
Although every veteran member of my extended family has sworn off the NFL, I will continue to watch the NFL and buy apparel until my team's players fall of this list published by SportsDay: "Only the Cowboys, Cardinals, Bears, Vikings, Bengals and Jets haven't had a player protest during the anthem." After that its college football only.
No it won't. In the marketing world...this move...makes very little impact. once again do you know how much went into this ad? thousands and thousands of dollars into research before they even thought about it. White middle class middle age like to think they control the markets and like to think they control brands but they don't. For instance...majority of Millennial's identify as belief oriented buyers....they will choose brands that stand up for things they believe in. Majority of Millennial's will stand with Nike for supporting the fight of inequality instead of seeing it as a disrespect to the flag or veterans. the younger generation understands the perspective and to nike...that's what matters. Nike is releasing a whole brand of CK gear. You think that wasn't researched? hundreds of thousands of dollars and hundreds of research hours have already analyzed this data and come out with..."this makes sense". This is not Nike's first rodeo with topics that are touchy and it won't be their last. Yes the shareholders will revolt in small amounts for a month or so...their market will rebound as will their sales. This move does not and will not identify with baby boomers...lucky for them....baby boomers are about to give the market to millennial's. As for Nike and the University of Montana....this literally has no effect on that relationship.
No "what" won't? You do realize, as a major mfr/seller of NFL licensed gear its sales have already taken a hit. You do realize, snowflakes/millennials who would buy Nike as "belief oriented buyers" can't buy Nike if they don't have money. You do realize millennials are members of and have parents, siblings, cousins, aunts, uncles and grandparents who are members of armed forces services, some of whom have died in service, and that insulting these customers' patriotism and family veteran service is a very different, if not unforgivable, hit to core values whereas child labor is a cause du jur? You do realize many market researchers cross-pollinate in political research, that few of whom have figured out how to correctly weigh samples or discern, how many people are now lying about political views and affiliations? This is very different. Dozens of people I know that lived for Monday night, Thursday night and Sunday NFL no longer watch football and take their kids to other activities and events now. We will see what happens but this is a bigger risk than you seem to want to acknowledge. I never expected the NFL viewer flight would last this long, let alone get worse. There is a point where the support base erodes sufficiently the whole building comes crashing down. I don't see that in the near future for the NFL or Nike but they may tilt severely like a tower in Pisa.