Finally, and what worries me the most, is that our population in western Montana is growing. Missoula alone is growing by 1,000 - 2,000 people per year. The Flathead is growing even faster. The Bitterroot is growing. All in all, what should be considered our marketplace is growing by thousands of people each year. Meanwhile, our attendance is not growing. Somehow, the University is not connecting with the new residents. When we moved here in 1985, my parents had no connection to the University of Montana, but got season tickets in the new stadium, and have had them ever since. What is different today? I don't know, but Missoula is going to grow by over 20,000 people over the next 20 years, can they be converted to griz fans?
At the end of the day, winning will probably help. It didn't seem to help last week.